Welcome to the Social Marketing pages. Here you can access the 2009 and 2010 toolkits.
This 2010 toolkit provides guidance for social marketers working with PCTs to develop their alcohol social marketing activity. The toolkit has been designed to not just be of use to the PCTs themselves but also the external agencies that they work with to deliver their social marketing programmes.
This guidance builds on an earlier DH toolkit produced in May 2009 (Alcohol Social Marketing for England: Working to tackle higher risk drinking).