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Toolkit (2010)
- Introduction
  - Previous Strategies and Campaigns
    - The Alcohol Social Marketing Strategy
    - The 'Know Your Limits' (KYL) Units campaign, 2008

National Social Marketing Centre - Supported by the National Social Marketing Centre

The 'Know Your Limits' (KYL) Units campaign, 2008

Added on 19/02/2010
Updated on 03/03/2010

The national KYL alcohol campaign was launched in 2006, followed by the launch of a further campaign in 2008 to inform drinkers about the number of units in alcoholic drinks and begin to increase public understanding that alcohol was an issue for us all. The campaign used iconic imagery to show how many units are in typical alcoholic drinks, such as glasses of wine and pints of beer. It also warned people about how regularly drinking too much can damage health. The campaign included adverts on TV, radio, billboards and in the press.

The Alcohol Learning Centre aims to share resources on local alcohol improvement interventions nationally. The appropriateness of initiatives will vary from one local area to another and inclusion of local initiatives, or actions, on this site does not represent endorsement by the Alcohol Learning Centre or Department of Health. Wherever possible we have described the evidence on which interventions are based. We work with and are supported by the Department of Health (opens a new window).