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Social Marketing
- Toolkit (2010)
  - Introduction

National Social Marketing Centre - Supported by the National Social Marketing Centre

The national campaign and you

Added on 19/02/2010
Updated on 03/03/2010

Your social marketing should mirror and reinforce the national campaign activity, making both your activity and the national campaign more effective. As with the Alcohol Effects campaign, focus your activity on the harms that alcohol causes to try to encourage behaviour change.

This guidance will help you to make sure your social marketing activity fits with the national campaign. Visit our Alcohol Effects pages to download or order national campaign materials.

The Alcohol Learning Centre aims to share resources on local alcohol improvement interventions nationally. The appropriateness of initiatives will vary from one local area to another and inclusion of local initiatives, or actions, on this site does not represent endorsement by the Alcohol Learning Centre or Department of Health. Wherever possible we have described the evidence on which interventions are based. We work with and are supported by the Department of Health (opens a new window).