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Social Marketing
- Toolkit (2010)
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National Social Marketing Centre - Supported by the National Social Marketing Centre

Alcohol-related hospital admissions

Added on 19/02/2010
Updated on 08/03/2011

Over the last decade, alcohol-related hospital admissions have doubled, broadly in line with rises in alcohol consumption. Alcohol-related admissions are now increasing at a rate of around 73,000 per year. DH is committed to slowing the rise of alcohol-related hospital admissions until 2010/11

DH has identified social marketing as one of the high-impact changes needed to reduce alcohol-related hospital admissions and de-normalise increasing and higher risk drinking behaviour.

The Alcohol Learning Centre aims to share resources on local alcohol improvement interventions nationally. The appropriateness of initiatives will vary from one local area to another and inclusion of local initiatives, or actions, on this site does not represent endorsement by the Alcohol Learning Centre or Department of Health. Wherever possible we have described the evidence on which interventions are based. We work with and are supported by the Department of Health (opens a new window).