This website is not being regularly updated and it may take longer to respond to any correspondence sent to the site.
This is a temporary measure while we secure future delivery for the site. We apologise for any inconvenience that this may cause.

Section Menu:

Toolkit (2010)
- Best practice in social marketing
  - Total Process Planning Model

National Social Marketing Centre - Supported by the National Social Marketing Centre

Implement

Added on 22/02/2010
Updated on 03/03/2010

This is the stage where you deliver your social marketing activity to your audience segments. Actively monitor your activity - you may have to adjust and refine it even at this stage. Tackle any issues and problems and keep an eye out for other potential opportunities. Make sure you record and capture data so that you can evaluate your success.

Use a mix of methods

Use a mix of methods to prompt and facilitate behaviour change, including education, support and control and design techniques. For example:

Training for staff and community volunteers
Learning workshops with local and service delivery
Community-specific interventions
Service change
Engagement with GPs
Marcomms, PR and media strategies

Use national resources

Resources have been developed by DH for you to use in your social marketing activities for alcohol related campaigns.

Keep working with stakeholders

Deliver your social marketing activity in partnership with your stakeholders - from people in the community to local authorities and PCTs. Get the most out of existing activity and gain new valuable insights.