Phase 1: Scope - Put the principles into practice - DH Social marketing evaluation tool - Toolkit (2010) - Social Marketing - Browse - Topics

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Toolkit (2010)
- DH Social marketing evaluation tool
  - Put the principles into practice

National Social Marketing Centre - Supported by the National Social Marketing Centre

Phase1: Action Points

Engage your stakeholders.
(Principle 4)

Clarify the objectives of the social marketing activity.
Principle 3)

Find out if there are lessons to be learned from previous evaluations.
(Principles 1 and 9)

Clarify the objectives of your evaluation. These are different from the objectives of your social marketing activity. They could include:

Demonstrating accountability of social marketing activity to justify further investment
Achieving continuous learning to improve the effectiveness of influencing behaviour
Improving budgeting
Improving forecasting

(See the benefits of evaluation)

Allocate a budget that is around 5-10% of the total social marketing budget.
(Principle 2)

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