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Toolkit (2010)
- DH Social marketing evaluation tool
  - Put the principles into practice

National Social Marketing Centre - Supported by the National Social Marketing Centre

Phase 2: Develop

Added on 04/03/2010

Develop the measures that are critical to your programme's success. It may be appropriate to commission a separate evaluation or research agency to develop the measures to avoid the social marketing team or agency evaluating its own activities.

Phase 2: Action

Define the behavioural goals of the social marketing programme. This will explain how the activity will work in changing the target audience in some way.
(Principle 5)

Set KPIs based on your behavioural goals, ideally with deadlines.
(Principle 5)

Use the evaluation template to record your measures and KPIs.

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