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National Social Marketing Centre - Supported by the National Social Marketing Centre

Alcohol Social Marketing For England. Further tools, support and guidance.

About the toolkit

This toolkit provides guidance for social marketers working with PCTs to develop their alcohol social marketing activity. The toolkit has been designed to not just be of use to the PCTs themselves but also the external agencies that they work with to deliver their social marketing programmes. This guidance builds on an earlier DH toolkit produced in May 2009 (Alcohol Social Marketing for England: Working to tackle higher risk drinking).

Segmentation Tool

Identify your priority audiences by using our PCT maps and postcode data.

Evaluation Tool

Use our template to record and share your social marketing programme evaluation.

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Alcohol Social Marketing For England. Further tools, support and guidance.

Download the interactive PDF version .