Resources

A number of DH resources have been developed for you to use in your social marketing activities.

The self-help pathway

The following materials are known as the self-help pathway as they help targeted audiences to change their own behaviour. These materials were tested during the North West acquisition pilot - see case study section.

• Your Drinking and You: a booklet developed by alcohol health experts, offering self help practical support and advice on cutting down.
• Drinkline: Additional training has been provided to advisors to ensure they offer increasing risk and higher risk drinkers the latest advice and support, including delivering Identification and Brief Advice where appropriate.

If you want to reference Drinkcheck or the Drinkline number in any material you distribute to the public please contact Rachel Guipet (Rachel.guipet@coi.gsi.gov.uk)so that she can arrange resourcing for the phone line.

Direct marketing materials

You will find brand guidelines for the direct marketing creative that was used in the North West and East Midlands pilots. This document outlines the rationale behind the messages tested as well as details of the different formats. It also outlines which messages and formats got the most responses. There is advice on the use of logos and copy.

Identification and Brief Advice (IBA)

IBA is a way in which professionals can identify patients drinking at increasing or higher risk levels and provide them with five minutes of brief advice on how to reduce the risk of alcohol-related harm.

Identification and Brief Advice (IBA) has been proven to be effective in reducing alcohol consumption to lower risk levels in many patients. The e-learning tool introduces healthcare professionals to the skills and tools they can use to identify patients drinking at harmful levels and subsequently provide brief advice on how to cut down their drinking.