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Step four: Evaluation and follow up
Added on
21/05/2009
Updated on
11/06/2010
The final stage of your social marketing programme is to evaluate and measure any change in behaviour.
You should:
- Review the KPIs you set at the start of your social marketing activity
- Review national evaluation criteria (a template evaluation form will be available for you to submit to DH in summer 2009)
- Send your evaluation to DH through the ALC so that we can begin to monitor progress and share best practice
New evaluation model
DH has developed an evaluation model that will help all PCTs to evaluate their activity in a consistent way. This will mean we can assess how effectively PCT activities are contributing to a reduction in hospital admissions. Current number of higher risk drinkers/alcohol-related hospital admissions.