Future activity

In the next 12 months you can expect to see:

• The launch of renewed above the line, PR and direct marketing
• Continued learnings and improvement in social marketing techniques that tackle alcohol related health harms
• Greater national insights into audience behaviours and motivations
• Further opportunities to learn and share social marketing better practice
• Practical evaluation and measurement metrics that can be applied to local and regional social marketing programmes
• Refreshed campaigns to support Identification and Brief Advice (IBA) in the NHS
• Some bespoke support across the regions
• Updates on the development and impact of the social marketing programme in reducing alcohol related health harms

Self-help pathway

The Department of Health is planning work around the development of other communication interventions to help move drinkers along the self-help pathway. Further information on this will be available on the Alcohol Learning Centre website throughout the year.

Tell us about your work

We are keen to hear more about your work with higher risk drinkers. Please send details to socialmarketing@alcohollearningcentre.org.uk

We are particularly interested in hearing about:

• Current number of higher risk drinkers/alcohol related hospital admissions
• Details of the segmentation used
• Details of the activity, including stakeholders engaged
• KPIs set and any measurable behaviour change that has occurred because of the social marketing activity
• Results/impact of the activity
• Future activity planned

The Alcohol Learning Centre

The Alcohol Learning Centre provides online resources and learning for commissioners, planners and practitioners working to reduce alcohol-related harm.

The National Social Marketing Centre

The National Social Marketing Centre is a strategic partnership between the Department of Health in England and Consumer Focus (formerly the National Consumer Council). For more information, please visit www.nsmcentre.org.uk