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Social Marketing

Added on 24/12/2009
Updated on 26/01/2010

Most of these articles have abstracts or extracts that are free to view but remember that where payment and/or registration is required for the full text it is often possible to access the item through professional databases such as Athens.
Articles are broadly organised by date and International/UK articles are differentiated.

Click the article title to access the detail.

Occasionally, external links can break- If you discover any broken links or think we are missing a useful article that should be included please let us know by emailing us at: info@alcohollearningcentre.org.uk

Social marketing for reduction in alcohol use

Sharma, M; Kanekar, A; Journal of Alcohol & Drug Education Dec 2007

Description:

US based editorial on Social Marketing with references

Payment:

Free Full Text

Country of Publication:

International

Type of Evidence:

Research

Reducing alcohol-impaired driving crashes through the use of social marketing

Rothschild , M; Mastin, B and Miller T; Accident Analysis & Prevention Volume 38, Issue 6, November 2006, P1218-1230

Description:

This paper presents the results of a field experiment that used social marketing to introduce a new ride program into three rural communities.

Payment:

Free Full Text

Country of Publication:

International

Type of Evidence:

Research

Department of Health

The Alcohol Learning Centre aims to share resources on local alcohol improvement interventions nationally. The appropriateness of initiatives will vary from one local area to another and inclusion of local initiatives, or actions, on this site does not represent endorsement by the Department of Health. Wherever possible we have described the evidence on which interventions are based. We work with and are funded by the Department of Health (opens a new window).