Campaign Materials
Added on
18/02/2010
Updated on
15/06/2010
We have produced a range of posters to support the campaign for you to use locally and regionally. They are available to download as pdfs in either landscape or portrait format.
- Stranger portrait
- Car landscape
- Car portrait
- Gutter landscape
- Gutter portrait
- Kebab landscape
- Kebab portrait
- Pint landscape
- Pint portrait
- River landscape
- River portrait
- Road landscape
- Road portrait
Alternatively there is a pre-printed colour A4 poster available to order free of charge together with two banner stands and a units counter. Click here to see what is available
and email: info@alcohollearningcentre.org.uk to place your order. Please note that we are unable to cover delivery costs of the banner stands.
Download the new binge leaflet How Does Your Night End?
. To order a hard copy of the leaflet, please contact Prolog on 0300 123 1002 and quote reference number 298305.
A range of engaging Know Your Limits experiential activities, supported with street marketing teams and media coverage have been run in seven areas of the country over the last year. This pack looks at these activities and provides information on how to organise and run similar interventions in your local area.
It contains case studies of what has been carried out, together with step-by-step guides, media templates, evaluation tools, collateral suggestions and information on setting up street marketing teams. Click here to download the pack
.
If you have any questions about implementing your own campaign and for approval on campaign materials, please email socialmarketing@alcohollearningcentre.org.uk. We welcome feedback on the resource pack too - please let us know what you think and whether you have found the pack useful.
You can also download the male and female versions of the TV and radio adverts by clicking on the links below. Please note the TV adverts are 9MB in file size and depending on your connection, the files may take time to download.
Also available to download is the exciting new binge online viral, available by clicking on the link below. Please note the binge viral video is 9.5MB in file size and depending on your connection, the files may take time to download.
Please also note that if you are planning to broadcast the television adverts to the general public you must abide by the broadcast restrictions. The BACC have given the following recommendations:
- Female TV advert has been given an 'ex-kids' recommendation. This means that it should not be shown in the television breaks during, before or after any programmes aimed at young children
- The male TV advert has been given a 'post 7.30pm' recommendation. This means that it should not be shown in the television breaks during, before or after any television programmes until after 7.30pm
If you would like to use the Know Your Limits logo on your own materials, please email socialmarketing@alcohollearningcentre.org.uk.
Artwork for the binge campaign materials is available for you to download from this site via a password protected area.
Please note that zipped artwork files are in Adobe InDesign format and can only be downloaded if your system is compatible with this software.
