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Alcohol Effects
Drinking causes damage you can't see:
a new campaign to reduce harmful drinking
Campaign and materials
This is a historical campaign and all materials are now out of stock. You can still download and print your own materials using the links below.
Welcome to the stakeholder area for the Department of Health's Alcohol Effects campaign. Launched in February 2010, it builds on the previous Units campaign and aims to raise awareness of the hidden health harm that can be caused by regularly drinking too much. It is backed by Cancer Research UK, the British Heart Foundation and the Stroke Association.
The target audience is 25-55 year olds in the increasing and higher-risk categories, plus over 55 year olds with pre-existing conditions such as stroke and high blood pressure. Evidence shows that:
- you could be three times more likely to have a stroke and three times more likely to get mouth cancer if you're a man regularly drinking more than two pints of strong lager (ABV 5.2%) a day; and
- you are 50% more likely to get breast cancer and twice as likely to have high blood pressure, which could lead to a stroke or heart attack, if you're a woman regularly drinking two glasses of wine (ABV 13%) or more a day
It is hoped that your local campaigns will mirror and reinforce the national campaign activity, making both campaigns more effective and helping to create behaviour change.
Materials for Alcohol Effects campaign
All the following materials are now out of stock and there are no plans to replace them. Materials can, however, be downloaded here or reproduced using the artwork.
- An Updated 'Your drinking and You' booklet: giving the facts on alcohol and including a six-step programme on how to cut down. This item is out of stock. You can download the artwork here
- Pocket guide to alcohol units in popular drinks: a handy guide that people can carry round in their wallet or purse. This item is out of stock. You can download the artwork here
- Fact sheet for GPs: helping you to identify and support patients who drink excessively.This item is out of stock. You can download the artwork here
- Three posters: one aimed at men, one aimed at women, plus a third providing a visual guide to units in popular drinks, the different risk categories.
- Drinks and units wheels: an engaging, interactive way to show people how many units are in popular drinks using paper wheels. This item is out of stock. You can download the artwork here
- Leaflets aimed at those who have pre existing medical conditions (high blood pressure and stroke) which can be affected by alcohol. This material is specifically aimed at over-55s. high blood pressure item is out of stock. You can download the artwork here
Thank you in advance for your support. Please keep checking this site for campaign updates, guidance and materials. If you have any questions relating to the Alcohol Effects campaign please email: socialmarketing@alcohollearningcentre.org.uk
